In the previous part, we talked about customer awareness. Today we will expand on how we are going to get our leads/prospects to trust us and treat us with authority in a fun way. Establishing authority & trust with a pinch of Copywriting (this is fun, trust me).
Good writing is the best way to get attention, attract more clients, grow your business, show people you’re a pro at what you do, and beat any and all competition. Being a good writer borders on being a superpower.
Ever had the experience where some product just keeps chasing you? You check out a certain type of lawnmower or power drill and before you know it your Internet feed gets haunted for a full week, showing you the same ads everywhere you go.
Here’s something I discovered after being in marketing for almost 20 years. Most ads absolutely suck at getting clients. Some ads are funny. Some ads are cinematic (whatever that means). Some ads are memorable. But if they don’t get clients… who cares?